The first thing to answer is what is the expected sales price. Once the listing agent and the seller have agreed on what the expected sales price is, the next step is to consider what pricing strategy to follow. Should the property be listed just below the expected sales price, right at the expected sales price or just above the expected sales price. This decision depends on the market environment you are in. The more complicated question to answer is: What is the expected sales price? This is where your Aspen real estate agent comes in handy.
 
A Comprehensive Market Analysis is the basis of the price finding process. What have other properties in your area sold for in the past. The more recent sales are more significant than sales further back in time. What amenities did these properties have, what state of upkeep were they in, how much land came with the property? The sales price of other properties get adjusted for having better or worse features than the property to be priced. Finally a picture will emerge that will give a pretty narrow price band for the property in question in comparison to former sales. If comparable sales are older, prices have to be adjusted for the general market appreciation or depreciation.